Global Growth Starts with
Local Insight
Located GK helps growth-oriented Japanese and Western brands, from funded startups to established consumer brands, expand successfully into Japan and across Europe and North America through practical go-to-market strategy, execution, and cross-cultural leadership.
Our clients span consumer tech, lifestyle, gaming, and wellness; brands built to connect directly with their audiences through B2C and D2C models.
Our Services
Go-to-Market Strategy
Tailored market entry plans that align brand story, pricing, and positioning with local market expectations.
Fractional Leadership
CMO-level expertise on a flexible basis, driving marketing, partnerships, and operations.
Marketing Execution
Campaign management, localization, and performance optimization for lasting brand presence.
Market Fit Consulting
Consumer and partner insight, competitive analysis, and localization strategy that drive adoption.
Where Global Brands Find Their Local Edge
Founded in 2013, Located began as a relocation and cross-cultural consulting practice helping companies navigate San Francisco’s unique business landscape. Over time, it evolved into a full-stack go-to-market advisory, partnering with startups and global brands to execute real, measurable growth strategies across Japan, North America, and Europe.
Today, Located works with organizations of all sizes, from venture-backed disruptors to established consumer brands, offering end-to-end support from market entry planning to brand localization and channel development.
Inside
Our World
At Located, we believe success abroad requires more than translation; it requires transformation.
Every engagement is built around:
Strategic depth: grounded in market data, partner intelligence, and real-world experience.
Executional excellence: blending Western marketing performance frameworks with Japanese precision.
Cross-cultural empathy: ensuring alignment between global HQs and local teams.